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Hasselblad Image Quality.

Resolution, Natural Color, Optical Purity, Clarity, and Detail are all key components in defining superior image quality. Each parameter, alone – or a pair, or three – can improve image quality but to achieve ultimate image quality, photographers need a system that excels in all five of these areas. A clear understanding of these quality parameters helps photographers understand what high end digital photography is and what it isn’t. At Hasselblad we focus on constantly improving our performance in these areas – striving for perfection and never accepting “good enough” - in order to continuously ‘raise the bar’ of image quality.

Consider Hasselblad Image Quality our promise to you - and your promise to your customer. Consider it three simple words that explain over 50 years if imaging expertise. Three major components are required to produce this level of quality:

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Optical system:

The Hasselblad HC/HCD large format digital lenses serve as the perfect complement to even 39Mpix sensors, the largest in the world.

Camera integration:

Hasselblad’s high level of camera integration guarantees optimum physical, electrical and digital operation, squeezing maximum performance and image quality from the lenses, viewfinder, and digital capture unit.

High-end raw converter:

The Hasselblad Raw Converter (HRC) working with our 3FR raw file